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Command Attention: Social Event Marketing Strategies That Actually Work, Part VI

Live Social Sharing QA

Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience during our Boosting Conference Engagement with Live Social Media webinar. I […]

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Command Attention: Social Event Marketing Strategies That Actually Work, Part V

Video Gear

Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and live social sharing, then you know it’s time to start […]

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Command Attention: Social Event Marketing Strategies That Actually Work, Part IV

Video

“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but here’s how the arithmetic breaks down: if a picture […]

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Command Attention: Social Event Marketing Strategies That Actually Work, Part III

Event Marketing Livestreaming

So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect: livestreaming. Once again, we’re going to […]

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Command Attention: Social Event Marketing Strategies That Actually Work, Part II

Event Marketing is Like Fishing

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on […]

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Command Attention: Social Event Marketing Strategies That Actually Work, Part I

Event Marketing

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A tried-and-true staple of […]

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Does This Orange Make Me Look Fat? What Your Brand Colors Say About You

Psychology of colors

Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to. When creating a new logo, you come to the design table […]

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Five Tactics for Meeting Your PR and Marketing Goals

Successful PR & Marketing Tactics

Growing up, I loved to sing and dance. So it’s no surprise that when I learned about my high school’s show choir that I knew I wanted to be a part of it. How could I not want to be a part of something that combined singing and dancing? It became my goal as I […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part III

Maximizing visibility at Eastern European events

This blog post is courtesy of fellow GlobalCom PR Network member, Abeceda komunikacije. Parts I and II of this series offer insight into what to expect from and how to maximize your visibility and effectiveness at events in Eastern Europe. In this final installment, Abeceda komunikacije shares useful tips it employs to successfully unlock new media […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part II

Events Press

This blog post is courtesy of fellow GlobalCom PR Network member, United Partners. Part I of this series offered an overview of what to expect of media and analyst relations at events in Eastern Europe. In Part II, we cover practical tips for maximizing your visibility and effectiveness. One thing to keep in mind about reporters, […]

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