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Command Attention: Social Event Marketing Strategies That Actually Work, Part II

Event Marketing is Like Fishing

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on […]

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Command Attention: Social Event Marketing Strategies That Actually Work, Part I

Event Marketing

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A tried-and-true staple of […]

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Does This Orange Make Me Look Fat? What Your Brand Colors Say About You

Psychology of colors

Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to. When creating a new logo, you come to the design table […]

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Five Tactics for Meeting Your PR and Marketing Goals

Successful PR & Marketing Tactics

Growing up, I loved to sing and dance. So it’s no surprise that when I learned about my high school’s show choir that I knew I wanted to be a part of it. How could I not want to be a part of something that combined singing and dancing? It became my goal as I […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part III

Maximizing visibility at Eastern European events

This blog post is courtesy of fellow GlobalCom PR Network member, Abeceda komunikacije. Parts I and II of this series offer insight into what to expect from and how to maximize your visibility and effectiveness at events in Eastern Europe. In this final installment, Abeceda komunikacije shares useful tips it employs to successfully unlock new media […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part II

Events Press

This blog post is courtesy of fellow GlobalCom PR Network member, United Partners. Part I of this series offered an overview of what to expect of media and analyst relations at events in Eastern Europe. In Part II, we cover practical tips for maximizing your visibility and effectiveness. One thing to keep in mind about reporters, […]

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5 Tips for Maximizing Your Visibility at Eastern Europe Events, Part I

Eastern European Events Management

This blog post is courtesy of fellow GlobalCom PR Network member, Planet PR. Every media and promotion market has its own characteristics. Even those countries that are geographically close, such as Poland and Germany, are characterized by completely different journalist expectations and editorial approaches. To that end, it’s important to know how to communicate and work […]

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Valentine’s Day and B2B – A Match Made In Heaven

Valentine's Day Social Media Greeting Cards

Show your customers you care – download, customize, and share our free Valentine’s Day social media greeting cards: http://bit.ly/IPValentine Roses are red, Violets are blue, Here’s how to tell customers, “We’re thinking of you” Ahhh, Valentine’s Day, with its chocolates, flowers, frothy greeting cards, and over-the-top marriage proposals. Festooned as it is in red bows, pink […]

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How to Win at Business Press

Business Press Holy Grail

Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street Journal or Forbes. However, most […]

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

Wikipedia

Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad Things that happen should you choose to ignore them). […]

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