Scores of technology PR pros hit the massive show floor at the 2014 International Consumer Electronics Show (CES) to support clients during interviews and engage with a vast army of bloggers, reporters and influential columnists that take over Vegas. For three days, more than 150,000 consumer technology – and increasingly enterprise technology – industry-types watched, tweeted and blogged about everything CES.
Stop, collaborate, and listen – this famous phrase popularized in the early 90s certainly still rings true in communications today. As a strategic communications company, Interprose has navigated the profound changes in the industry around social media and content creation. We are excited by the evolution of PR and the disappearing lines between marketing and the availability of social networking tools to extend the message.