RT: Spread the Word! Tapping Into the Retweetable You
Whether your client is announcing a new product or you want to tell the world you’ve just gotten engaged, there are many reasons why you would want to spread your message on Twitter. But regardless of the reason or even the content of the message (well, content is...
What You Don’t Know About Social Media Can Kill You(r Brand), Part II
It starts with one snarky tweet, or maybe an angry post in the /r/rage subreddit. The next thing you know, your inbox is choked with Google alerts, your company is trending on Twitter (and not in a good way), Buzzfeed is snickering at you, your PR director is blowing up your phone, and your boss needs you in the conference room right now.
What You Don’t Know About Social Media Can Kill You(r Brand), Part I
You’ve seen them on reddit, Slideshare, Twitter, and Facebook. You’ve probably rolled your eyes, laughed ruefully, and shook your head, wondering why, oh why, would anyone post something so stupid on (insert your favorite social platform here)? Didn’t they know what would happen? Didn’t they stop to think before they sent that tweet or posted that update? Didn’t they know any better?! Oh, the outrage!
Unleash the Power of WeChat, China’s Most Powerful Mobile App
The future of business will depend heavily on a new wave of innovative mobile communication platforms and applications, like China’s cutting-edge mobile platform, WeChat. However, these emerging platforms and applications also add up to a much more complex world for businesses. Smart phones, tablets, hybrid devices such as Windows Surface, and multiple environments including Android, Android China, Amazon, Facebook, and Apple’s iOS, as well as an ever-evolving merry-go-round of features, updates, and apps mean additional levels of multifaceted marketing. So, where should businesses start, and how can they guarantee that their budgets won’t disappear down the digital rabbit hole?
Heard it Through the Great Vine
Have you heard of Vine? It’s the bee’s knees. Of course, everyone loves a good video. But who has the time to watch? Our quick-to-the-punch social media world doesn’t have the patience for long-winded and whimsical video presentations—unless you’re stuck at the airport.
Social Responsibility and Social Media: Can They Function Together?
A connected world has its benefits. And it has its downfalls. While the idea of social responsibility has been around for a while, its lessons remain important today.
In my opinion, social responsibility is about the unspoken rules of humanity. We stop when the light is red. We return a lost wallet to its owner. We help the less fortunate.
Stop, Collaborate, & Listen
Stop, collaborate, and listen – this famous phrase popularized in the early 90s certainly still rings true in communications today. As a strategic communications company, Interprose has navigated the profound changes in the industry around social media and content creation. We are excited by the evolution of PR and the disappearing lines between marketing and the availability of social networking tools to extend the message.