I, Robot – the Marketing Chatbots Revolution is Here
Siri, Alexa, Google Assistant…heck, even Domino’s Pizza. Whether you’re ordering your favorite slice, getting your glam on, house hunting, or asking for customer service help, you’re likely interacting with chatbots on a regular basis. No mere novelty, chatbots have...
The State of the State of Social Media, Part II
In Part I of this series, I shared my love of playing a good game of Whac-A-Mole. Just keeping up with those cheeky little furballs is usually an exercise in frustration, which is why it’s the perfect analogy for what it’s like trying to stay abreast of the rapid-fire...
The State of the State of Social Media
Ever played that perennial carnival and arcade favorite, Whac-A-Mole? As a child, I loved a good game of Whac-A-Mole, yet found it incredibly frustrating. Every time I was sure I’d finally defeated those pesky critters, another one would pop up its sassy little head....
Little is the New Big: the Rise of Micro Influencer Marketing, Part II
“People do not buy goods and services. They buy relations, stories, and magic.” ~ Seth Godin I love this quote from Seth Godin. Why? Because it speaks directly and beautifully to the heart of the influencer marketing concept. And if you’ve read Part I of this series,...
It’s a Party and You’re Invited – How to Promote Your Blog
Imagine planning a great party. You pick out a date and time for your soirée. You get the perfect venue secured and then dive into putting together a mouthwatering menu for your guests. Then, there are the decorations to consider. And what about invitations? All of...
4 Building Blocks of a Successful Blog Launch
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as...
Essentials Guide to the Care and Feeding of Your Blog
ESSENTIALS GUIDE The Care and Feeding of Your Blog It is an admirable, worthwhile endeavor to plan and launch a blog. However, ensuring you have fresh, engaging content and well-crafted strategies for the continued promotion of your blog are equally vital to its...
Little is the New Big: the Rise of Micro Influencer Marketing, Part I
“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why...
Essentials Guide to Launching a Blog
A blog can be a powerful, effective marketing and communications vehicle for your organization. However, it is no small undertaking to plan and launch a business blog.