Making the Most of Your SXSW Experience
Each March, diverse groups from across the tech, film, and music industries descend on Austin, Texas, at the South by Southwest (SXSW) Conference & Festivals. Founded in 1987, SXSW celebrates the convergence of these key industries in a festival that covers the...
Trend Watch: What to Expect in PR in 2019
There is nothing permanent but change ~ Heraclitus, philosopher Pointing out that the media landscape has changed throughout recent years is like saying the sky is blue or that water is wet. With a continually shifting and increasingly fragmented media ecosystem, PR...
How to Win at Business Press
Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street...
Open and Shut – Crafting Worthy Subject Lines to Get Your Emails Read
When it comes to open-worthy subject lines, what do you need to consider? Think about it – the subject line is the make-or-break piece of any email pitch. It’s your opportunity to make a memorable first impression, and the key element that ensures your email is read...
OFC You Next Year
The 40th anniversary of the largest global conference and exposition for optical communications and networking professionals wrapped up five days of conference and exhibit programming on March 26. Held in warm and sunny LA – a welcome change for this North East gal...
California’s High Fiber Diet – OFC 2015 Hits the Road for Los Angeles
The Los Angeles Convention Center will light up once again when industry’s preeminent conference for optical communications and networking professionals returns to LA on March 22, 2015. The Optical Fiber Communications Conference and Exhibition, otherwise known as...
Content Is King…As Long As You Know What To do With It
It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.
The Big Data Around Supercomputing 2013
Supercomputing 2013 (SC13) celebrated its 25th year in Denver, November 18-21. With more than 10,000 attendees and 350 exhibitors, the conference brought together the international supercomputing community with a program of technical talks, tutorials and workshops. Plus, the exhibit hall featured the latest and greatest “super” cool technologies from industry, academia and government research organizations.