How to Win at Business Press

How to Win at Business Press

Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street...
OFC You Next Year

OFC You Next Year

The 40th anniversary of the largest global conference and exposition for optical communications and networking professionals wrapped up five days of conference and exhibit programming on March 26. Held in warm and sunny LA – a welcome change for this North East gal...
Content Is King…As Long As You Know What To do With It

Content Is King…As Long As You Know What To do With It

It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.

The Big Data Around Supercomputing 2013

The Big Data Around Supercomputing 2013

Supercomputing 2013 (SC13) celebrated its 25th year in Denver, November 18-21. With more than 10,000 attendees and 350 exhibitors, the conference brought together the international supercomputing community with a program of technical talks, tutorials and workshops. Plus, the exhibit hall featured the latest and greatest “super” cool technologies from industry, academia and government research organizations.

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